Today the long awaited album 'Tha Carter IV' finally hit store shelves. The disc is expected to do big first week numbers. Whether those numbers come anywhere near Weezy's platinum out of the gate success of his 'Tha Carter III' cd is anybody's guess.
One thing is for certain, this album doesn't have the same buzz as 'Tha Carter III.' And some of the early reviews have not been kind to the man that many people considered to be the best rapper alive at one point.
None of that bothers Young Money President Mack Maine.
In an interview with XXL, Maine said that YMCB isn't worried about first week sales. Instead they are focused on working the album over the long haul.
“People have gotten away from working a record," Mack says. "[Record execs say] 'you better do good your first week. If your first week numbers are not good, we gonna move onto another artist.' With Nicki, we’re on our seventh or eighth video on Pink Friday... we working!”
The label plans on using the same approach with Wayne's new album.
“[Wayne] actually told us if he don’t do those same numbers again as C3 don’t be mad,” Mack admitted. “I told Nicki—she was kinda nervous about her first-week sales—I said, ‘First week sales don’t matter.’ I’d rather my final sales matter. I know albums from Juvenile 400 Degreez to Beiber’s first album sold 20, or 30,000 the first-week and went onto sell 2 million one album then 6 million on another album. I saw Gaga did the 99 cent thing [and] then [her] second-week it did like 175,000. Congratulation as it relates to her. With Wayne, I don’t want him to sell a million the first-week, [and] then drop to 100,000 the next week then 50,00 the following week. I’d rather sell ten times platinum total."
Drake: I had a song that’s very powerful, it’s called “Doing It Wrong,” and Stevie boosted it to another level. 40 produced it, but Stevie has a solo on it that he plays. It’s a great piece of music.
I was only trying to use extremely strong R&B songs on this album if I’m going to use R&B at all. Before I’d have scattered interludes and songs where I’m experimenting with things. Here I wanted to get back to “Brand New,” “Bria’s Interlude” days. It’s going to be really tight writing and s— that’s sexy as f—. That’s my thing. I’m going to do the type of R&B I’m good at. With Stevie it’s hard for me to explain. It’s an incredible thing I witnessed that night. He heard a song that he saw some potential in and he added some key pieces that made it come to life. I’ve never played a song for people and they’ve cried and gone into their own private zone in their mind where they’re really thinking about some situations that hit home. And this song has done that for me. I’ve never seen that before. I’ve heard stories where it’s like “So and so cried when they heard this.” And I’d be like, “Yeah, okay, cool.” [Laughs] But I’ve seen people tear up listening to this song that me and Stevie did. Other than that, I just played him music for approval. That’s always reassuring, to be able to play Stevie Wonder music and have him say that it’s incredible. I think me and Stevie immediately formed a relationship where he wants to see me do well. He’s expressed to me adamantly that he wants to see me succeed. He wants to see me on the moon. It’s boosted my confidence.
Cash Money delivered Carter IV to Universal about 10 days in advance, which Williams says was necessary to press the two million units being shipped in its first week. “The goal is to sell a million-plus copies,” he explains. Although that’s likely what led to Carter IV breaking free, Williams says he’s actually OK with leaks, to a point. “I can deal with it for short period of time,” he says. It’s when you have a leak out for a long time that it’s crazy.”
Just a day after the leak of superstar Lil Wayne’s blog-igniting track “It’s Good,” a two-fisted cut that’s making noise for its perceived brazen diss at hip-hop legend Jay-Z and his omnipresent wife pop-R&B queen Beyonce, the skateboarding Gremlin doesn’t seem at all fazed. During an interview for an upcoming Oct./Nov. VIBE story, Wayne says he’s not worried about any fallout from the presumed lyrical barb at the Watch The Throne MC which features Drake and Jadakiss as Weezy snaps, “I got your baby money/Kidnap your bitch, get that how much you love your lady money.” (The sneering line comes off as a rebuttal to Hova’s Birdman-aimed “H.A.M.” slap “Really you got baby money…You ain't got my lady’s money.”)
“I know there won’t be any repercussions behind what I did,” says a confident Wayne when asked if he had second thoughts about recording his acidic verse for ‘It's Good.’ “I know for a fact music is about perception. You can’t do anything but perceive what you hear. I know that for a fact. So I can’t ever be upset about someone’s reaction.”
Wayne added that while he understands the intrigue and buzz behind the record, it’s just another song. “I’m not going to say I don’t know what would happen before I even say [something on record],” he explains. “I do know what will happen. I’m aware of it. But it is what it is.”
Lil Wayne is currently headlining his I Am Still Music Tour. He is set to digitally drop his highly anticipated release Tha Carter IV on Sunday, August 28th. —Keith Murphy
1. Intro 2. Blunt Blowin 3. MegaMan 4. 6 Foot 7 Foot ft. Cory Gunz 5. Nightmares Of The Bottom 6. She Will ft. Drake 7. How To Hate ft. T-Pain 8. Interlude ft. Tech N9ne 9. John ft. Rick Ross 10. Abortion 11. So Special ft. John Legend 12. How To Love 13. President Carter 14. Its Good ft. Drake & Jadakiss 15. Outro ft. Bun B, Nas, Shyne & Busta Rhymes